Master Color is a B2B distributor of painting and decorating tools. Our mission is the maximisation of profit in the painting tools departments of our Partners — and ensuring end-buyers access to quality, reliable tools at an accessible price.

We maximise profit
in painting-tools
departments

The figures behind the brand: production capacity, supply reliability, international reach and portfolio depth — all in one view

Ten years on the market — built to scale

Every new partner relationship follows five stages. The process is designed to make the first season predictable: the right range on the right shelf, trained staff, and a monitoring loop that lets us correct and improve together

A structured onboarding — not a handshake and a price list

1

Analysis

Proposal

Layout

Training

Control

2

5

4

3

Client analysis. We study the partner's existing assortment, the coatings brands on their shelf, their store footprint and the price bands they operate in

Commercial proposal. Based on the analysis, we build a tailored assortment — SKUs matched to the partner's coatings range using the four-colour compatibility logic

Shelf installation. We deliver the agreed assortment and install the planogram in the partner's stores. POS hardware (racks, brackets, baskets, mini-stands) is included with assortment orders at no extra charge

Staff training. We train the partner's floor staff on the logic of the colour-coded system — how to recommend the right tool for the coating the customer is buying

Performance monitoring. After launch, we track the painting tools-to-coatings sell-through ratio in the partner's stores. This is the single metric that tells both sides whether the system is working

The control stage feeds back into stage one for the next season — a continuous improvement loop, not a one-time setup

Trained staff convert the cross-sell opportunity that the shelf system creates. Without training, the shelf works as a display; with training, it works as a selling tool

The four-colour communication system goes up with the products — the shelf reads as a coherent colour-coded system from day one

The proposal includes a recommended shelf format (from the six pre-engineered solutions), pricing tiers, margin projections and a supply schedule

The output is a baseline picture of the painting tools category as it stands today — what is selling, what is not, and where the uplift opportunity is

A category that grew from 5–7% to 15–20% tools-to-coatings — in a system the partner's team understands and can sustain independently

Retailers, marketplaces and brand owners who want their own line in the painting-tools category — without owning a factory or a quality-control team — are the clients this programme is built for. We manufacture, brand and ship under your identity from the same 20+ contract factory network that serves Master Color and Hansa

POS concept developed under the client's own brand identity — not a re-label of the Master Color shelf

We have shipped private-label programmes for major Russian retail chains, DIY networks and marketplaces. Product lines produced include:

Range planning by client request — novelties and SKU additions on the client's schedule, not ours

Marketing support for launch — in-store communication materials included

Buyer-side margin — the markup is set by the client; we do not dictate the retail price

Same 20+ factory network as Master Color and Hansa — no separate factory arrangement required

Your brand on the shelf.
Our factory behind it

What the programme covers

Completed private-label projects

1000

Minimum order

Units per SKU

From request to retail-ready

Guaranteed by contract

Monthly factory shipments

MOQ applies per article. Mixed SKU orders possible — minimum is per individual product, not per total container

Four months from approved brief to goods on the shelf — covering design, sampling, production and shipping

Private-label clients receive a 100% supply quota — compared to 95% for branded SKUs. Your shelf does not go empty

Regular monthly shipment cadence from the factory — matching the replenishment rhythm of most retail networks

Brief to shelf

SUPPLY QUOTA

Shipment rhythm

Five standardised shelf configurations let a partner launch the colour-coded system without custom fixturing or design work. POS hardware — racks, baskets, brackets, mini-stands, pen holders — is supplied at no additional charge with assortment orders

Pre-engineered formats for every retail floor

Feature section

Compact column

For independent hardware stores and specialist paint retailers. The minimum viable entry point for the colour-coded system

Solution #4

Solution #6

From the catalog

Standard section

Two-column format for mid-size DIY stores and regional chains running a full Master Color assortment across all four coatings categories

Three-column format — the standard solution for mid-to-large DIY chains. Accommodates both Master Color and Hansa premium in a single display run

From the catalog

Major retail chains, DIY networks and marketplaces